Moving ahead with the Toyota way |
| 22 Nov 2005 |
Toyota is the second largest vehicle manufacturer in the world, with manufacturing plants in
27 countries, and an ambition to become world number one by 2010 with a 15% market share. In the Distinguished Lecture, Mr Ishizaka will reveal the secrets of Toyota's global success and outline Toyota's vision of the future of mobility. Toyota's vision for 2010 involves exploring new concepts and technologies to deliver enhanced safety, performance and environmental protection, and the company invests more than £2 billion per year in technology and the development of new products. A quarter of Toyota's research and development budget is dedicated to alternative fuel sources, and Mr Ishizaka will explain Toyota's hybrid history and technology. Finally, Mr Ishizaka will share some of his own tips on management and leadership, gained from his extensive career in business.
The lecture and question and answer session will be chaired by Kevin Roberts, Entrepreneur in Residence at the Judge and CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative organisations. Kevin will bring to the Distinguished Lecture his unique understanding of how two organisations with very different cultures can work together to create one of the world's most trusted brands.
The lecture will be webcast live to an international virtual audience - so please feel free to distribute this invitation to view on-line to your networks.
This event is hosted by the CMI-sponsored Centre for Competitiveness and Innovation (CCI), based at the Judge Business School. The CCI:
- Works with business to better understand how value is created, delivered and captured from product and process innovation
- Is a lively and challenging community where best industry practice and leading theory is combined to provide practical solutions to the challenge of extracting value from innovation
The lecture will be broadcast live via the World Wide Web, in association with Stream UK, starting promptly at 5pm UK time / 12pm Eastern Standard Time on Tuesday 22 November.
The Cambridge-MIT Institute (CMI) is a pioneering partnership between two world-class institutions: the University of Cambridge in the UK and the Massachusetts Institute of Technology in the US. Established in July 2000, it receives funding from the UK government and industry partners to carry out education and research to enhance the competitiveness, productivity and entrepreneurship of the UK economy. |
| This news is supplied by Car News (http://www.car-news.co.uk/) |
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