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New online store powers fulfillment by dealers, delights customers and dealers
San Luis Obispo, CA (Vocus) – Shopatron, the leading provider of global eCommerce solutions for consumer goods industries, announced today that Segway® Inc. has selected Shopatron as its eCommerce partner. Shopatron allows customers to buy accessories online on the Segway website and Segway dealers to automatically fulfill those online orders. Orders placed on store.segway.com are routed to authorized dealers via Shopatron’s Coex Freedom order exchange. This results in a better customer experience and increased revenues for dealers.
“Shopatron enabled our online sales strategy by centralizing orders and seamlessly routing them to our dealers,” said Misza Tymowski, Product Marketing Manager at Segway. “Our customers can place and receive their orders much faster than before. By partnering with Shopatron, we are able to sell online and control our brand while strengthening our dealer relationships.”
“We are very pleased to be working with the innovative leaders at Segway. By building deeper relationships with their dealers and customers, Segway is poised for even greater growth,” said Ed Stevens, founder and CEO of Shopatron.
Segway joins over 700 merchants who use Shopatron’s Coex Freedom order exchange to enable shipment of consumer orders from retail fulfillment partners across North America.
About Shopatron
Shopatron, Inc., the leading provider of global eCommerce solutions for consumer goods industries, allows its merchants to engage consumers with a fantastic experience, from shopping through fulfillment. Orders placed on Shopatron merchant websites are filled by a managed, distributed network of fulfillment partners, typically local retailers. Local fulfillment speeds delivery, motivates fulfillment partners to stock more inventory, and facilitates In-Store Pickup, a convenience valued by a majority of online shoppers.
Headquartered in San Luis Obispo, CA, Shopatron operates Coex Freedom, an order exchange with more than 700 merchants and 12,000 fulfillment partners across 35 consumer products industries. Some of Shopatron’s merchant clients include Berkley Fishing, Brooks Running, Callaway Golf, D’Addario, Johnson Outdoors, Mammut, MK Diamond, Nordica, Panasonic, Spy Optic, Stearns, and Thule. For more information and a full client list, visit ecommerce.shopatron.com.
### Read the full story at http://www.prweb.com/releases/2009/09/prweb2959604.htm.
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