TLC gives MINI drivers £60 million boost |
| 09 Nov 2005 |
Since its launch in 2001, estimates are that tlc has already saved UK MINI drivers in excess of £30 million, when compared to servicing costs incurred by similar small car owners, and has boosted the sales price of used MINIs by the same amount again.
MINI tlc, available to all UK retail and fleet customers when purchased with a new MINI, covers scheduled servicing on the car for 5 years/50,000 miles, including parts and labour, for just £150 (including VAT).
The benefits of the tlc package are not only limited to running costs, but also contribute to MINI's rock solid residual values as any remaining tlc years pass on to the second or third owners. Consequently, when owners come to part with their MINI, Glass's has estimated that the penalty for a seller with no tlc can be as high as £800 on a 6-12 month old car and £500 on a three year old car. Such is the value of not incurring unforeseen servicing costs to a MINI buyer. Based on SMMT Used MINI sales figures since launch, total revenue from used MINI sales has been boosted by more than £30 million as a result of tlc.
Richard Crosthwaite, author of the tlc savings estimates, said: MINI is one of the slowest depreciating cars on the market, with an average three year residual value of 55 per cent; the tlc has been a major factor behind this success.
Andy Hearn, General Manager for MINI UK, adds: Cost of ownership has always been a MINI strength. Tlc has blazed a trail for customer value in the car industry since its launch in 2001, and at just £150 our dealers still have a job convincing some new owners there are no hidden catches!
Next year many MINI drivers will be reaching the end of the tlc package and we fully expect the new MINI tlc XL package to take over the reins, providing continued peace of mind for up to another three years / 30,000 miles.
MINI tlc comes on top of MINI's standard package of class-leading aftersales packages. These include a three year/unlimited mileage warranty, six year/unlimited mileage corrosion guarantee and a three year roadside assistance programme that includes bespoke MINI service engineers, replacement loan car, full European cover and accident management. |
| This news is supplied by Car News (http://www.car-news.co.uk/) |
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