Special editions turn Fords latest small cars into best sellers |
| 18 Dec 2007 |
- Total of 5,800 small car special editions
- Four Fiesta special editions: Silver, Zetec S 30th Anniversary, Zetec S Celebration
- Zetec Blue special edition just released
- Fusion Pursuit
- Two Tone Ka just released
Britain's best-selling small cars, the Ford Fiesta, Fusion and Ka, continue to top the sales charts boosted by an exciting line up of special editions during 2007 and a new edition to lead the sales charge into 2008.
The 2007 line-up began with Fiesta Silver, a three door special with £550 of extras included in the £9,295 price tag. With a choice of three engines and three new colours it was a great way to start the New Year with 3,500 sold this year.
Next came Fiesta Zetec S 30th Anniversary, a radian yellow, chequered roof, head-turner. Just 400 models were introduced to Britain at £12,595, including £1,400 worth of extra equipment. They are sold out.
The success of the Zetec S 30th Anniversary encouraged the Ford Fiesta marketing team to introduce Celebration - 400 striking green models with the chequered roof and sporting look. Within two months of going on sale at £12,595, nearly half of them are already sold.
The latest special edition, Fiesta Zetec Blue is based on a Style Climate model. Zetec Blue costs £200 more although its comprehensive list of standard features would normally add another £800 to the price.
To date this year, Fiesta is Britain's best-selling small car with 98,891 sold.
A steadfast sibling in the Ford small car line-up is Fusion which accounts for 15 per cent of its segment. The strong styling and extra equipment on 500 Pursuit special editions added to its appeal with 12,311 total sales so far this year.
Ka is always reinventing itself and 2007 ends with the Ka Two-Tone. This exciting limited edition is available as a Style Climate or Zetec Climate with four body colours including the new blazer blue. The exterior colour palette combines with moondust silver bumpers and mirror housings for a retro look. 1,000 models hit the showrooms in November.
Ford Ka has recorded 25,427 sales so far this year - almost 10,000 more than its nearest competitor. |
| This news is supplied by Car News (http://www.car-news.co.uk/) |
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