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Bonnier Corp.’s Parenting Group has launched a new auto buying program powered by Zag and designed expressly for moms on Parenting.com, the web portal for Parenting and Babytalk magazines, the two companies announced today. The program uses Zag’s exclusive technology platform and national dealer network, saving moms money and giving them a superior, hassle-free car buying experience.
SANTA MONICA, Calif. (Business Wire EON) June 11, 2008 -- "Cars for Moms" is live now and is available at http://www.Parenting.com/cars. The program connects shoppers with Zag-certified dealers offering upfront, no-haggle pricing guaranteed in writing – and guaranteed not to exceed the current market average. The user-friendly "Cars for Moms" interface makes it easy to research new or used vehicles by providing detailed pricing, performance, technical and safety data on hundreds of models. The online platform also enables car buyers to seamlessly ascertain information on financing with new and used car purchases.
"Our partnership with Zag enables us to give moms an easy-to-use tool that puts them in control of the car buying process," said Greg Schumann, Vice President and Group Publisher of the Parenting Group. "With 40 percent of families purchasing new cars specifically because of the birth of a new child, there’s a tremendous need for a program that serves this market and empowers them with the resources they need to make an informed purchase – and we’re thrilled to offer it exclusively to Parenting.com users."
Zag operates a robust auto shopping, research and pricing technology platform that saves buyers money by concentrating group buying power, while providing a superior car buying experience by connecting buyers with select dealers that provide upfront discounted pricing and a no-hassle delivery process.
"Our program harnesses group buying power to offer moms lower prices and a better experience," said Zag CEO Scott Painter. "Moms already trust Parenting.com as a source of information and community for arguably the most important aspects of their lives – kids and motherhood. This partnership transfers that trust and sense of community to what typically has been a frustrating shopping experience, and turns the tables. We’re giving moms the best auto shopping experience on the Web, bar none. It’s a place to research cars, connect with local dealers and get a guaranteed price upfront – finally transforming the car buying experience from dreaded and painstaking to enjoyable and easy."
To kick off the new auto buying program, Parenting.com has launched a "Messiest Car Contest," asking moms to submit pictures of their "messiest car moments." Prizes include a $500 gift card for gas, a gift certificate for car detailing, and a $200 gift certificate for spa treatments. To enter the contest, log onto www.Parenting.com/cars.
About The Parenting Group:
The Parenting Group delivers over 15 million mom impressions and 20 million consumer touchpoints every month to the valuable mom market. Its two flagship brands are Parenting, the nation’s premier magazine for moms, and the Babytalk portfolio, which includes the monthly Babytalk magazine and its siblings Babytalk First Months and Babytalk Mom-to-Be. The Parenting Group’s other extensions include: Parenting.com; MomConnection®, an online research tool; and a custom content unit. The Parenting Group is a division of Bonnier Corporation.
About Bonnier Corp:
Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
About Zag
Zag (www.zag.com) has created a better way to buy a car. Zag operates a robust auto shopping, research and pricing technology platform that saves buyers money by concentrating group buying power, while providing a superior car buying experience by connecting buyers with select dealers that provide upfront discounted pricing and a no-hassle delivery process. Zag provides its platform on a private-label basis to affinity buying groups, such as 14 AAA clubs, Overstock.com and Capital One Auto Finance, for – www.capitaloneautobuying.com. These groups give Zag a combined total audience of more than 60 million members/consumers. Zag is fully operational for 65 percent of U.S. households and serves more than 93 percent of in-market car buyers. Zag’s investors include Anthem Venture Partners, Capital One Auto Finance, GRP Partners, Arcturus Capital, Callaway Cars and the Skoll Fund. The company’s approach to car buying and selling is garnering awards – Entretech gave Zag its 2008 Entrepreneurship Award for emerging companies, InfoWorld designated Zag’s platform as one of the 100 most innovative corporate IT solutions for 2006, and Entrepreneur Magazine named Zag in its 2006 "Hot 100" list of the fastest-growing companies. Zag is based in Santa Monica, Calif.
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