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ActiveAccess (http://www.activeaccess.com), a digital content delivery platform offered by BIA Information Network (BIN), has added real-time lowest local gas prices through a partnership with GasBuddy.com (http://www.gasbuddy.com) to the desktop applications it creates for consumers and businesses.
CHANTILLY, Va. (Business Wire EON) June 25, 2008 -- GasBuddy.com’s cheap gas prices will immediately be available on the ActiveAccess consumer applications NewsView (http://www.activeaccess.com/newsview.htm), a resource for news, sports, and entertainment videos and stories, and ParentPower (http://parentpowerindex.com/download-parentpower), a compendium of headlines from parenting bloggers and social networks. It will join existing resources, including local weather, Amber Alerts, RSS Reader, YouTube videos. All of the services are available as free add-ons to existing ActiveAccess business clients, such as, Penn State University’s Athletic Department, Gray Television, American Business Media, National League of Cities TV, and Clear Channel’s Pittsburgh Radio stations.
Cheap gas prices can be found at GasBuddy.com, an online service providing a fuel price forum that consumers can use to find the lowest gas prices in their neighborhood based on their city, state or zip code. GasBuddy’s service is integrated into the ActiveAccess content delivery platform as an easily accessible tab, complementing the other offered services, such as news, sports, weather, RSS feeds, or audio and video streams.
"Providing easily accessed gas prices to the public is a continuation of the ActiveAccess goal of bringing the information consumers want directly to their computer desktops, without the need to open a browser or rely on email," said Mike Ferrara, vice president of BIA Information Network. "Our desktop applications provide a response to the oversaturation of email and Internet content the public experiences on a daily basis. ActiveAccess offers a reliable way to filter and aggregate information based on customizable topics and categories."
"With the continued spike in gas prices our service has been a valuable resource to consumers," said Dustin Coupal, co-founder of GasBuddy.com. "We are pleased to establish this partnership with ActiveAccess as another unique channel offering our information to the public. Desktop applications help people cut to the chase; and, when it comes to the best local cheap gas prices that’s exactly what we think our users want."
To operate the ActiveAccess applications requires about as much memory as a single webpage. It is the most secure desktop application available, containing no adware, spyware or malware and can operate at work or home because it does not interfere with corporate servers or network environments. Once installed, the application sits as an icon on a PC desktop and requires Internet access. All ActiveAccess desktop applications deliver targeted content based on user preferences and zip code.
Currently used by corporations and trade associations, ActiveAccess’ private-label desktop applications are expanding to the consumer market as a method to unclutter the Internet and provide convenient access to subject-specific information chosen by the user and delivered directly to the PC. For more information on ActiveAccess and how it can be customized to deliver digital content for companies, or how it can generate new forms of revenue, visit http://www.activeaccess.com or email info@activeaccess.com to request a personal demonstration.
About Gas Buddy
GasBuddy.com is a group of 178 local websites which offers an online method for website visitors to post and view recent retail gasoline prices.GasBuddy.com is operated by GasBuddy Organization Inc. One of the few things that are as volatile and unpredictable as the weather is gasoline prices. GasBuddy Organization was founded by Dustin Coupal and Jason Toews as a collection of local websites designed to serve the public with everything needed for consumers to easily and freely share gas-pricing information. Thousands of people regularly visit GasBuddy Inc. websites where they post gas prices and identify the lowest priced fuel in their area - helping everyone to save money at the pumps. For more information, please visit http://www.gasbuddy.com.
About BIA Information Network
BIA Information Network, LLC, a subsidiary of BIA Financial Network, Inc., is a Chantilly, Va.-based company focused on providing new media solutions for corporations, non-profits, education, government and media industries. BIN’s premier product, ActiveAccess, is a private-label desktop application used by more than one million people that has the ability to deliver customized interactive content directly to any computer desktop. ActiveAccess supports marketing initiatives by fostering brand loyalty and engagement with targeted audiences. Current clients include: Entercom Communications Corporation, Clear Channel, Gray Television Incorporated, American Business Media, Meredith Corporation, Nexstar Broadcasting, The George Washington University, and Penn State University. Further information is available at: http://www.activeaccess.com.
Release Summary:
ActiveAccess (http://www.activeaccess.com) has added real-time local cheap gas prices through a partnership with GasBuddy.com (http://www.gasbuddy.com) to the desktop applications it creates for consumers and businesses.
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