| Advertise your automotive business |
Get into the top 10 listings in Google for your automotive website!
Wouldn't you prefer to be in the top 10 listings in Google for related search results rather than having to rely on other sites for traffic? Imagine being able to spend all that precious marketing money on advertising other niche products you may have available to increase your sales even more.
Here are some important tips to get you started that your competitors don't know about!
The Importance of Search Engine Optimization
SEO which is short for Search Engine Optimization is the process by which a web site is "optimized" for better visibility in the search engines.
SEO also includes tasks to be performed by others to get your website to appear in Google when people search for related words.
For example: If you are a used Porsche dealer you may wish for your site to be listed in the top 10 results for Google when a user types "buy used porsche" into the search field.
One of the major factors involved in making this happen is called Backlinking.
What is Backlinking?
When search engines "look" at your website, they take into consideration the number of websites that link to your site, as well as the types of websites that link to your site. A higher relevancy backlink will have more weight than a lower relevancy link.
A website that has hundreds of incoming links from sites with no relevance to the subject matter of your website will not be as beneficial in terms of search engine optimization as a website with just a few dozen backlinks containing your keywords in the anchor text from relevant or related sites.
For example: If a skiing website links to your automotive website this will give you far less chance of receiving a high position in Google as a Car Review site pointing to your automotive website, as the relevancy is far less geared towards your websites subject matter.
Google categorizes each website in its listings and knows more or less what sites are related to yours. When links from these relevant sites point to your website dramatic differences can be seen in the Search Engine Results.
There are two ways to perform such a task one is called Reciprocal linking and the other is called One-way linking.
Reciprocal linking
Also known as a Link Exchange The method of Reciprocal linking should only be used a few times across your site, this method involves linking to a website and in turn that website links back to you.
Google sees this as a link exchange and the benefit of this will be limited as Google may decide that both sites are trying to manipulate the Search Engine Results. It is important to restrict your Reciprocal linking to related websites that way there is a good excuse why each site may be linking to one another.
One-way linking
These are links to your site but in this case there is no link on your website pointing back to that website.
These are the most powerful links and are the most influential when it comes to search engine positions. They increase your link popularity (the number of pages linking to your site).
Search engines such as Google place huge importance on link popularity when ranking your site.
If related sites are recommending your website with no return value to themselves then there must be some importance and relevance to that link or they would not publish it to their customers, Google relies on this factor and rewards it greatly.
How do I get in the top 10 in Google for the keywords I want?
The next most important factor in links pointing to your website is called Anchor text.
What is Anchor text?
Anchor text is the words you click on when you click a link.
Here's why anchor text is so important...
It tells search engines what the page is about. Used wisely, it boosts your rankings in Google.
If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here". You wouldn't want to rank highly for "click here" would you?
Anchor text is so important that it's possible for a page to appear in the top 10 in Google's search results for a phrase which isn't mentioned anywhere on the page.
If the phrase is obscure, only a handful of links will win the phrase a No.1 ranking in Google. If it's highly competitive, hundreds might be needed.
But remember the relevancy of the site will play a big factor.
For example: If you have 20 non-related websites linking to your website with the keywords "used porsche" and your competitor has 1 related website linking to their website with the keywords "used porsche" it's quite possible that they will rank higher in Google than you will.
The last factor that needs to be mentioned is link age.
What is Link age?
The longer a link remains on a website the more trust worthy it becomes if this link disappears after a month or two, Google may think that this subject matter is no longer relevant to the site it was linking too and will drop the position of that website in Google a relevant amount of places.
Conclusion
There are many techniques used to get higher rankings in Google but the most effective are the ones that you have very little influence over or will be the most challenging to achieve.
Here is our best advice to you for the ultimate results!
- Try to get One-way links to your website from related topic sites.
- Use a variation of three key phrases in your Anchor text.
- Try to get links to your site that will remain there for as long as possible.
- Results will not just happen over night it can take a few weeks or months to see changes so get started today!
Don't forget that a relevant site will also produce click through traffic to your site as well as the benefit of Search Engine Optimisation. A win win situation.
|
| |
 |
|
|
|
|
